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Mobile Marketing Chatbot That Knows Your Return On Ad Spend

July 10, 2017


TUNE, the global leader in mobile marketing solutions, today announced the release of tunebot, the first chatbot built specifically for the mobile marketing industry. Tunebot, available within the popular team messaging service Slack, is designed to enable TUNE customers to quickly and easily interact with marketing and advertising data such as quickly looking up reports or calculating return on ad spend.

By logging into the Multiverse product, TUNE customers can setup tunebot and then ask it to return specific results, graphs and charts that highlight key metrics like the cost per click on Google Adwords, the number of app installs by day, or over time, revenue per impression, as well as return on ad spend. Enabling tunebot is as simple as authorizing TUNE for your Slack team and then logging into Multiverse directly within Slack. More information about how to enable tunebot can be found here.

"We integrated tunebot with Slack to give us quick updates on our daily performance without the need to check the platform manually. I can check volumes and CPI by channel or platform just by typing to tunebot in Slack, which saves us time and allows us to make optimizations faster."

- Jennifer Crook, Marketing Manager, Revl

"We believe all marketing should be measured and judged on performance. To be most effective, marketers also need access to measurement and performance in different forms, depending on what they need to know. The first of its kind, tunebot adds a new layer of quick access to KPIs or partner performance by simply asking a question," said Peter Hamilton, CEO of TUNE. "I'm really excited to see how marketers use tunebot. It will continue to evolve quickly the more requests it receives, so please start using it and sending your feedback!"

About TUNE Multiverse

For marketers, understanding the link between return on advertising spend (ROAS) and bottom-line results are vital to dialing up a winning mobile marketing strategy. To do this effectively and in real-time, mobile marketers turn to TUNE Multiverse, a powerful product that integrates ad spend data from more than 150 ad partners together with attribution data in one unified system. Included within the TUNE Marketing Console, Multiverse is a marketer's system of choice for tracking and reconciling ad spend, installs revenue and ROAS.

About TUNE

TUNE delivers innovative marketing solutions that help marketers and their partners effectively manage campaigns, engage the right audiences, optimize ad performance, and grow their business. TUNE's solutions are trusted by the top-grossing mobile marketers, the largest advertising platforms, and the world's most innovative brands. Headquartered in Seattle, Washington with over 350 employees in nine offices worldwide, TUNE solutions are used by Expedia, Sephora, CVS, Subway, The New York Times, Line Corporation and more.

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